Groves Summer Programs
Confidence. Friends.
"I did it!" Moments.
Art Direction & Design: Molly VanBrocklin
Copywriting: Lisa Walker
Creative Direction: Kimberly Mayer
Groves Summer Programs serves students in grades 2–8 with dyslexia, ADHD, and language-based learning differences. The campaign needed to feel warm, joyful, and confident — not clinical. Not remedial. A summer kids actually want to go to.
The work spans a full campaign system: brand identity and logo, print brochure, web landing pages, social content, email, and digital advertising. A consistent visual language — the multicolor wordmark, bold typography, circle-cropped photography — carries across every touchpoint from a parent's first Instagram scroll to the program guide landing on their kitchen counter.
The result is a brand that meets families where they are, earns their trust, and gives their kid something to look forward to.