Medica & Dean Health Plan by Medica
A family of brands.
One cohesive system.
Medica and Dean Health Plan by Medica serve different audiences across different markets — but every member touchpoint speaks the same visual language. A shared typographic system, unified color palette, and consistent icon library create a template framework that scales across enrollment guides, member plan guides, welcome kits, and editorial publications like Be.Well magazine.
Brand System & Print Collateral
The result is a brand system that works harder in every direction: faster production, lower creative overhead, and a member experience that feels considered and trustworthy at every touchpoint — whether it's their first enrollment guide or their twelfth renewal mailer.
